I.Want.To.Be.Eco - Bag Design

We're invited to contribute this ECO Bag design by Unipac.

JayLim, Featured in The Star - thanks to R.AGE!

Congrats to our design Director, Jay Lim, for being featured in R.AGE's exclusive feature in The Star Newspaper today. Here's a snippet of the article:

CATCHING THEM EARLY

By Nasa Maria Entaban, Sharmila Nair and Ian Yee

Published in Star Two section, The Star Newspaper

18 November 2009

Jay Lim, 26

Design director

"Thinking back of that (first) interview I had with R.AGE in 2007 kind of reminds me of how much have happened – good ones and bad. The last time we met, I was very much into finding my destiny. Designing T-shirt was just something I did during my pastime since I had to work to make ends meet," says Jay.

A few weeks after R.AGE's interview with him in 2008, Jay decided to take a different path. He quit his day job, accepted more freelance offers, and set up his own business.

"Tsubaki Studio is now my bread and butter. Together with my partner, Vivian Toh, we manage the studio and work hard to get more clients, experience and knowledge," says Jay.

"We conceptualise and design visual communications for our clients, and the response has been good. We're looking forward to expanding our business into Singapore."

"I will also be lecturing at a design college from January next year. I will also continue to develop Miss Hua (his T-shirt design line) and hopefully you'll be looking at something cute and refreshing next year."

-- Read the full article at the R.AGE website.

There you go. Something memorable to talk about before the year ends with a big bang and welcomes 2010. Congratulations, Jay! And thanks to the R.AGE writers and creative team for making this happen!

Book Feature: Miss Hua in Worldwide Graphic Design Asia

Worldwide Graphic Design Asia - Published by PAGEONE

After waiting for so-o-o-o long, here comes our first book feature in 2009. Our sincerest thanks to Zeixs from Germany for the opportunity. A great design book with lots of illustrations from around Asia. Well done!

Budsplay Singapore

Logo designThe art directionOverall items

2 types of color namecard

Client: Budsplay (Singapore)
Industry: Kids products distribution
Item: Logo, Letterhead, Business Card, Envelope & Folder.

www.budsplay.com

Long-time client of this new company left it up to us to carry out the branding exercise for BudsPlay. A catchy name indeed, BudsPlay is believed to be a new concept in Singapore city with a vision to carry numerous branded safe products and apparel for babies and toddlers.

The Weld Shopping Centre // Love Our Planet - Shop-A-Hunt Campaign

The Event:-

The Environment:-

Digital ads
A5 flyers
Info Counter with little poster & A5 flyer
The Star newspaper ads

The Design Part:

Event Logo

Initial character design skecthes
Colored version (The fox has been changed to dog)
A4 Poster
A5 flyerInternal's mall buntingBackdrop

Digital AdsMockup chequePress ads in The Star

Client: The Weld Shopping Centre (Malaysia)
Industry: Shopping Mall
Item: Logo, Character Design, A4 Poster, A5 Flyer, Digital Ads, Press Ad, Backdrop, Bunting, Medals, T-Shirt & Mockup Cheques

www.theweld.com.my

Fancy a treasure hunt in a shopping mall? Now you can with The Weld's debut of the "Love A Planet: Shop-A-Hunt" green campaign. As part of their creative support team, we were involved in every step of the way from finding the right logotype to visualising the animal superheroes.

The week-long "Love A Planet: Shop-A-Hunt" comes with pre-event activities before the Hunt, with each activity focusing on an earth-friendly cause. Do your bit to save the Earth while having some fun at the Hunt!

e@Curve Bi-Monthly Booklet // Oct-Nov 09 issue

The magazineThe editorial design

Client: e@Curve Shopping Centre (Malaysia)
Industry: Shopping Mall
Item: Editorial Design & Art Direction

www.ecurve.my

When our lovely Joujou & Shugi Toy Art Mart was discovered by the management of e@Curve, there was no looking back. Apart from the flea market collaboration, our designers gave the e@Curve booklet a whole new look. Our designers worked closely with the staff and writer to come up with a new concept and pretty much a new direction for the booklet that has fresher and younger appeal.

Country Heights // Overseas Investment Brochure

Korean versionEnglish version

Client: Country Heights Malaysia

Industry: Property

Item: Investment Booklet

http://www.countryheights.com.my/

The brochure was designed with foreign investors in mind. Especially targeted at investors from Korea and the Middle East, a clinical approach to designing the brochure can't go wrong. Hence, we came up with idea that balanced out the lake and the green environment with harmonious blue and green. The brochure contains information about Cyberjaya and Putrajaya, as well as the emphasis on the benefit of investing in the Country Heights Lake Villas (formerly known as Cyber Heights Villa).